PER DIRE DODO

The 2026 CAMPAIGN is a way of saying DoDo

A story exploring the deep connection between identity and the places, both around us and within us, where we come to recognise ourselves. At its core, DoDo is a language of symbols and connections, where jewelleryis a form of personal expression before it is an adornment.

The ICONS

Looking to the future, DoDo rediscovers what has always defined it, with a message for every icon: 

In the future, DoDo rediscovers what has always defined him: a message for every icon:
THE STAR - always with you
THE MOON - you the moon, me the tide
THE FOUR-LEAF CLOVER - lucky for a reason
THE OCTOPUS - hug me
THE TEDDY BEAR - young at heart
THE DODO - let’s take care of each other. 

DoDo’s icons transcend time without losing their storytelling power, speaking with the same immediacy they always have. Alongside them, Granelli and Pepite express the same universe through a language of instantly recognisable forms. 

The PHOTOGRAPHY

Photographed by Bryan Liston, Yasmin Wijnaldum inhabits each frame with a quiet presence. There is a deepintimacy to the images and an effortless connection between Yasmin and the natural world, as though shewere part of the landscape itself. The campaign unfolds in a timeless natural setting. Sea, wind, rocks and openhorizons are more than a backdrop: they hold the silence. Black and white strips away everything superfluous,distilling each image to its purest form.