In 2026, WWF Italy celebrates sixty years of commitment to protecting Nature, together with DoDo. An anniversary that is more than just a milestone: it tells the story of a collective responsibility that has endured over time, since DoDo was founded in 1994, sharing a constant invitation to awareness and the protection of biodiversity.
For DoDo, being part of such a meaningful year is a natural choice
This year marks the 60th anniversary of WWF Italy, founded in 1966 by Fulco Pratesi with the aim of protecting the country’s natural heritage. A journey that led to the creation of the WWF Oasis System, today a fundamental network of over 100 protected areas dedicated to biodiversity conservation in Italy.
Together since 1994, DoDo and WWF could only continue this bond today, in a moment that represents the highest expression of their shared values: continuity, responsibility and a vision for the future.
The NEW PANDA CHARM: symbol of a BOND that is RENEWED
On such an important anniversary, DoDo renews this commitment and pays tribute to WWF through the most recognizable symbol of their shared dedication: the panda. A global icon of Nature conservation, which in the 2026 collaboration becomes the protagonist of a new interpretation as a celebratory charm.
The panda charm, a sign of continuity in a relationship that has lasted for over 30 years, is featured in the brand’s new campaign, Chasing Summer, accompanying DoDo’s evolution towards an increasingly contemporary language, made of freedom, movement and connections.
TRANSPARENCY NOTE: DoDo’s support for WWF Italy is a direct commitment and does not depend on sales of the dedicated charm.
